Netflix Wednesday Series Boosts Tourism in Romania

Netflix's TV series "Wednesday" has had a significant impact on tourism in Romania, particularly in Bucharest and the locations where the series was filmed. If you plan to explore Romania, it's important to note that you'll require a Romanian visa for your visit.

The popularity of the show has driven a surge in interest in Romanian sights and has played a pivotal role in revitalizing the country's tourism industry after the COVID-19 pandemic.

People passing by on a pedestrian walkway during Sibiu International Theatre Festival, Sibiu, Romania

Increased Interest in Romanian Sights

Fans of the "Wednesday" series have shown a keen interest in visiting the same locations where the show was filmed. 

These include the ghost town of Jericho and the Nevermore Academy, both of which were recorded at the Buftea studios in Romania, located just outside Bucharest. This surge in interest has contributed to a substantial increase in tourist activity around these sites.

Impressive Growth in Tourism Numbers

According to the statistical office, INS, Romania has witnessed a remarkable growth in tourism numbers. In 2022, the number of visitors increased by 21.8 percent, reaching a total of 11.3 million visitors. 

asia girl take photo on the beach

Additionally, tourists spent 24.3 million nights in Romania, reflecting a 17.8 percent increase compared to the previous year. 

Notably, about 1.5 million foreigners visited the country in 2022, marking an impressive 88.1 percent increase over 2021.

Recovery from Pandemic Impact

Romania's tourism sector faced significant challenges during the COVID-19 pandemic. 

In 2020, arrivals in tourist accommodations plummeted to just 6.34 million, down from 13.37 million in 2019, which was a record high for the country. However, the industry has made a remarkable recovery in subsequent years. 

In 2021, arrivals increased to 9.28 million, and in 2022, the numbers reached 11.3 million. Since 2015, the number of arrivals in tourist accommodations in Romania has been steadily increasing by approximately one million visitors each year.

Diverse Accommodation Options

Statista data indicates that agrotourism establishments have become increasingly popular in Romania in recent years.

These accommodations bring visitors to farms or ranches for various activities, including direct-to-consumer sales, agricultural education, hospitality, recreation, and entertainment. 

Typical urban landscape of the city Brasov, a town situated in Transylvania, Romania, in the center of the country. 300.000 inhabitants

While agrotourism has gained popularity, hotels still represent the largest number of beds offered, totaling 199,922, compared to approximately 50,000 beds in agrotourism establishments in 2019.

Iconic Romanian Destinations

Romania boasts several iconic tourist destinations. The Carpathian Mountains are known for their breathtaking landscapes, wildlife, natural parks, and medieval castles. 

Tourists street in the mountain town of Mestia

Among the most famous are the royal Peles Castle and Dracula's Castle, also known as Bran Castle, located in Transylvania. 

These historic sites continue to draw tourists seeking to explore Romania's rich cultural and natural heritage.

Focus on Mountain Resorts

Tourism in Romania is primarily concentrated in mountain resorts, rather than seaside resorts. 

Over 2,000 tourist accommodation facilities are located in the mountains, making it a preferred choice for travelers seeking adventure and nature-based experiences.

Houses in the Carpathian mountains

Hotel Searches Soar in Bucharest

Accommodation search platform Expedia has reported a remarkable 55% increase in hotel searches in Bucharest, Romania, following the release of Netflix's "Wednesday" series.

Exploring Filming Locations

Fans of the "Wednesday" series now have the opportunity to explore the same places where the show was filmed. Key locations, including the ghost town of Jericho and the Nevermore Academy, were filmed in the Buftea studios located just outside Bucharest.

Tourists walk along beautiful street of old town Brasov

Boost to Romanian Tourism

The interest generated by the Netflix series has not only increased hotel bookings but also driven a significant boost in Romanian tourism overall. Visitors are eager to experience the settings and landscapes featured in the show.

Netflix's "Wednesday" series has not only captured the hearts of viewers worldwide but has also played a pivotal role in reinvigorating Romania's tourism industry, showcasing the country's stunning landscapes and unique attractions to a global audience. 

With the surge in interest and visitor numbers, Romania's tourism sector appears poised for continued growth and recovery.

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